广告是否有利于大众消费，我方观点是广告不利于大众消费，我方将从以下四个方面证明。
Are advertisements helpful in mass consumption, our view is
advertising is harmful to the public consumption, we will give the proofs from the following four aspects.
一．从广告的根本目的来看，广告的出现是为了帮助生产厂家为宣传其产品或服务。广告通过一定形式的媒体，公开向公众传递信息.而被大肆宣传的广告，只是出于媒体自身经济利益的需要。所以，无论从生产商还是媒体的角度来说，广告都不是为了满足大众的消费需要，更谈不上有利于大众消费了。
First, from the fundamental purpose of advertising , the appearance of advertising is to help manufacturers to disseminate their products or services。 Advertising through certain forms of media, transmits information to the public in public. And the publicized advertisements, are just in order to satisfy the needs of media’s own economic profit. So, no matter from the angle of the manufacturer or the media, advertising is not in order to meet the requirements of mass consumption, not to mention for mass consumption.
二，广告虽然提供了咨询，但是它只说产品好的方面不说坏的方面。换言之，它只提供了片面资讯。就好像，我要帮你介绍男朋友，我有说他英俊、聪明，却没有说他身高只有一米二八，我说他充满才华，却没说他今年六十八，适合当爷爷，你认为这资讯对你相亲有好处吗？
Second, although advertising provides consultation, but it only said good not bad. In other words, it provides only partial information. Such as , I want to help you introduce a boyfriend, I said he is handsome and smart, but did not say he is only one meters high ; I said he is full of talent, but didn't say he is sixty-eight year old, can be your grandfather . Do you think such consultation is good for your blind date?
我继续陈述我方观点
Let me continue stating our team’s standpoint.
三，成本转移的问题。生产商的一切行为，都是为了谋求利润最大化，而制作广告的高昂成本，是违背了其宗旨的。为了转移这部分成本，生产商就会提高产品的价格，将这部分支出转移给消费者。
Third, the problem of the cost’s transfer .All the behavior of the manufacturer , are seeking for greatest profits , but the high cost of advertising, violates the manufacturer ‘s principle. Therefore ,in order to transfer this additional cost, Producers will raise the price of his products, this part
will transfer to consumers spending 消费成本提高了，这无论如何，也谈不上是有利于大众消费吧？
Consumption costs are raised, which in any case ,I think we can't say this is good for mass consumption.
四．产品、价格、地点和促销四个因素是促进大众消费的主要的和基本的因素，而广告只是厂家进行宣传的方式。而且宣传的信息可能不全面。试想一个产品差，价格高，地点错误，又没有任何促销，无论其广告多么完美，终究不能被消费者接受。广告使厂商陷入广告竞争，影响产品的公平竞争。厂商越来越关注广告的竞争，却忽略了商品的质量本身，你怎么能说这是对大众消费有利呢？
Fourth , Product, price, place and promotion ,the four factors are the main and basic factors that promote mass consumption.Advertising is just one method for manufacturer to advertise.And the publicity of information may be incomplete。Imagine that： one product ，
it’s quality is poor ,it’s price is high, it’s location is inconvenient and without any sales promotion .No matter how perfect the advertising is , eventually ,it cannot be accepted by consumers.
now，advertisements make manufacturers fall in advertisement competition .which influence s the fair competition of the
products .if manufacturers pay more and more attention to the competition of advertising, but ignore the quality of the goods itself,how can you say that it is good for mass consumption?
1. 处于信息时代的我们如果没有广告，我们将如何获取全球各地产品更新换代的讯息呢？
1 in the information age we if there is no advertising, we will be how to get around the world to update the product information?
我们将如何选择购买商品？没有了广告，你将如何在茫茫商品之中找到自己所需求的商品了？
How will we choose to buy goods? Without advertising, how do you find your goods in the vast expanse of goods?
2，广告不利于大众消费，为什么还有广告呢
2, advertising is not conducive to public consumption, why there are ads
3为什么相比于国内运动品牌，耐克，阿迪等知名品牌的商品却更能吸引我们的眼球，刺激我们的购买欲呢？
3 why compared to domestic sports brand, Nike, Adidas and other well-known brands of the goods, but to attract our attention, stimulate our desire to buy it?
4为什么在广告业不断发展的今天，我们的生活水平也在不断的提升，而不是受广告的影响每况愈下呢？
4 why in the advertising industry, the development of today, our living standards are constantly upgrading, rather than by the impact of advertising is getting worse?
5我方承认广告有其自身的瑕疵，可对方辩友能举出一种比广告更快，更便捷的传达商品信息方法吗？
5 we admit that advertising has its own flaws, can the other side of the friends of the debate can cite a faster, more convenient way to convey the goods information?
6，同样一个产品，是大城市的人先知道还是深山老林的人先知道，肯定是前者，为什么呢，广告效应嘛
6. As a product is big city to know or deep forests to know that affirmation is the former, why, advertising effect
8哈药六厂的《洗脚篇》广告给人耳目一新的感觉，儿子看到母亲给外婆洗脚，于是也主动端盆水给母亲洗脚 然后字幕打出：其实父母是孩子最好的老师，最后出现：哈药集团制药六厂
8 haliu \"feet\of my grandmother, and also take the initiative to end a basin of water to wash the feet of the mother and subtitles played: in fact, parents are the child's best teacher, final: Pharmaceutical Group Sixth factory
这个广告充满了人文精神 ，也包含了现代社会的时代精神和先进观念，让我们不仅关注自己还要关注他人，不仅要关注生存环境还要关注人文环境和生态环境，不仅要关注现在还要关注未来，
This advertisement is full humanistic spirit, also contains the modern society the spirit of the times and advanced ideas, let us focus not only on themselves should pay attention to others, not
only concerned about the survival of the environment but also on the human environment and the ecological environment, not only to pay attention to now have to focus on the future,
这则广告有深深的感动和心灵的震撼，既树立了品牌形象又拉近了哈药六厂与消费者的距离，难道对大众没有利么
The ad has deeply touched and heart shock, not only to establish the brand image and shortened the distance of haliu and consumers, do to the public not?
9，2001年4月，农夫山泉公布了一项“长期饮用纯净水有害健康的实验报告’告诉我们健康的生命需要天然的弱碱性水，并且让消费者亲自体验，对消费者来说 饮用的水纯净且健康是首先要素，这是一则商业广告，但是却是从大众消费者的利益出发，为健康负责，请问对方辩友 这难道不是有利于大众的么
In April 92001, farmer spring announced a \"long-term drinking pure water harmful healthy experimental report 'tell our healthy life need the natural weak alkaline water, and let the consumer to personally experience, for consumers drinking purified water and health is the first elements, this is a commercial, but from the interests of consumers and the general public of responsible for health, ask the other friends of the debate this do not conducive to the public?
10 广告是什么，广而告知，，俗话说的好 酒香不怕巷子深，但是一个产品没有了广告的宣传 怎么能引起大众注意，怎么选择的到，麦当劳之所以成功 都离不开前期广告的宣传，广告深入人心，慢慢变成潜意识，
10 what is the advertisement, wide and told that, as the saying goes, \"good wine is not afraid of deep alley, but a product without advertising how can arouse the attention of the public, to how to choose, reason McDonald's success is inseparable from the previous advertising publicity, advertising is deeply rooted in the hearts of the people, slowly into the subconscious,
11,就象江南世家制作的影视形象片，在播出不到一个月，便引来强烈反响，在该楼开盘的当日，销售额破亿元，据统计 90%的签约客户都是看了影片后产生的消费冲动，在制作过程中每一处力求完美，才让作品为广告主带来不菲的市场效益，这是支零利润制作的广告，却创造了销售神话，，有的客户为该项目补款，这是客户对广告的肯定和尊重，让她们坚定做广告的信念，从而更好的为大众服务。我看不出这对大众有什么不好的地方，
11, like Jiangnan family produced the film and TV image and broadcast in less than a month, it has attracted strong reaction, in the building opened on the same day, sales break million yuan, according to statistics, 90% of the contract customers are the consumer impulse, after seeing the film, in the production process of every strive for perfection that works bring expensive market benefits for advertisers. This is a zero profit making advertising, but to create a sales myth, some customers for the project subsidy, which is customer of advertisement of the affirmation and respect, let their firm belief that advertising, so as to better serve the public. I don't see how it's bad for the public,
12,8月，26至28日，电视台广告经营中心在北京连续举办4场2012年招标预售VIP客户沟通会，预售推广就此拉开，
12,8 months, 26 to 28, CCTV advertising business center in Beijing in 4 consecutive games held in 2012 for the sale of VIP customer communication will be pre-sale promotion on this,
After all, the wool still comes from the sheep's back羊毛出在羊身上
Paron ,please ,could you speak louder,i’m afraid i didn’t hear you .请重说一遍，你能说的大声点吗？我听不到。
